MTV.com: ‘‘Twilight’ Box Office Update: Midnight Shows Generate A Reported $7 MillionThe numbers are just starting to come in. We’ll have them all for you as soon as they break all weekend. So here is just the beginning…
Deadline Hollywood is reporting that last night’s midnight screenings generated "north of $7 million."
And Fandango is reporting some impressive stats:
–Fandango has been selling 5 "Twilight" tickets per second, as of early Friday morning;
–Fandango sold out more than 1,000 "Twilight" midnight show times on Thursday night, in advance and online.
–34% of moviegoers in a Fandango.com poll said they will take off a few hours from school or the office today to see "Twilight."
–It’s the company’s fastest-selling film since "The Dark Knight" in July of this year;
–"Twilight" takes the #3 spot on Fandango’s list of Top Advance Ticket-Sellers, surpassing the "Harry Potter", "Pirates" and "Lord of the Rings" movies; "Star Wars Episode III: Revenge of the Sith" and "The Dark Knight" remain in the #1 and #2 spots, respectively.
Variety.com: 'Twilight' reaps midnight harvestSummit collects $7 million from opening night
Summit Entertainment’s "Twilight" grossed more than $7 million in Thursday midnight shows — far ahead of the $2.5 million earned by "Sex and the City" in its opening midnight runs.
At that amount, "Twilight" could exceed initial forecasts for a $50 million to $60 million opening weekend. "Sex and the City" opened to $57 million in late May on the strength of women.
Females, specifically tween girls and teenage girls, are driving "Twilight," based on the best-selling books series by Stephenie Meyer about a teen vampire romance. But it’s not just younger femmes turning out, but older women and teen boys, too.
"Twilight" is a tremendous victory for Summit Entertainment. "Twilight" landed at Summit after several other shops passed, including MTV Films.
It’s a ready-made franchise for Summit, since there are four books in Meyer’s series, which have sold more than 17 million copies worldwide, including $8.2 million in the U.S.